Community communication workshop in Saraguro, Ecuador

July 2018

A group of youth from the Kichwa Nation of Saraguro, seek to develop communication skills to serve a largely indigenous population, creating an alternative to the large communication groups of Ecuador that often exclude them from the media and news.

In the cantonal capital of the province of Loja, Sara TV was born— an Andean Radio and Television Society, led by a group of Kichwa youth seeking to develop communication skills in the parish of San Lucas, whose population is 91% Kichwa Saraguro and 9% mestizo.

As a largely indigenous population, the Saraguro Kichwa people are often excluded from the large communication groups or simply used as cultural objects, folklorizing the culture as a thing of the past, causing the original cultures to dissipate through globalization and modern technology.

Out of these circumstances Sara Tv was founded in March 2018 as a means of opening community led communication, giving space to community members to be their own spokespersons and communicators, using modern communication technologies in various platforms including digital networks worldwide.

Through Sara Tv’s social network on Facebook, it launched footage of the Pawkar Raymi celebrations in gratitude to the Pachamama and her abundance. Pawkar Raymi is one of the four most important festivals in the Andean world and in San Lucas in recent years, the celebration focuses mainly on the revitalization of their culture and traditions that are still alive. As an alternative media, Sara TV is committed to disseminate these experiences and maintain the origin and essence of their people.

On the path to acquire new technological knowledge to help optimize their work, Alianza Milpa collaborated with Sara TV to help carry out their first Community Communication Workshop called “Tandarishpa Yachashun” (Kichwa) which means “Let’s Learn Together.” Participants learned photography and videography techniques, as well as photo and video editing techniques with digital software; and PR/branding.

Blossoming ritual led by the Yachak Luz Cartuche for the inauguration of the workshop:

Angel Lozano workshop coordinator:

The beauty of the Saraguro culture in a photographic work of the students: